Chevy Positivity Pump

(adjust volume or view on Vimeo)

This was a global campaign that partnered Chevy and IBM Watson to give users a positivity score from their social media posts. To promote the digital campaign, Chevy took over gas stations to give away gas based on scores. Translated into 9 languages, the end result was a unique experience that spread positivity around the world and increased awareness of Chevy’s tagline “Find New Roads.”

process & role

timeline

2mo

UX/UI Designer

RESEARCH & IDEATION

The initial pitch and design had already been approved by the time I joined the project. I helped to concept, create, and source new assets for the experience.

SYNTHESIS

The designs contained a lot of badges and icons translated into eight languages. I owned the delivery of these assets. I set up an Illustrator template and used ico-moon to deliver the final files for development.