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This was a large national project featured in nine metropolitan cities. The multi-faceted campaign consisted of print, out-of-home, bus and train wraps, and subway and square takeovers. The art was created by Dutch illustrator Noma Bar. The color palette was limited to blue, orange, and white, making it distinguishable in any space and in every city.

timeline

4mo

Designer

setup

This was a large effort on the part of three designers to get the art delivered to each destination city in a timely manner. Templates with the appropriate specs were essential for building these out.

SYNTHESIS

The design was flexible enough to accommodate the wide variety of OOH scinarios extremely well. I handled a lot of the mockup work and QA of teammates work before sending to the vendors.