Norwegian Cruise Line

(adjust volume or view on Vimeo)

The goal of this parallax micro site was to give first time cruise goers a peek into the unexpected. Bright and colorful full frame photography integrated subtle animation, much like a cinemagraph. Each section is separated with a wave, mimicking the logo. The end result energized and highlighted the multitude of activities for you to choose from on your next Norwegian Cruise.

process & role

timeline

4mo

Designer

RESEARCH & IDEATION

The concept for the site was already approved by Norwegian. We were tasked with thinking through each section and sourcing the right imagery. The overlays brought in the brand's gradients and harmonized each section.

SYNTHESIS

Cinemagraphs are what ultimately brought the site to life. We had fun conceptualizing what would be the subtle element within each section to animate. Photoshop files and animations were the final deliverables.