schork
This project included rebranding, website redesign, and web app design. The client does predictive analytics for global commodities. They have a very loyal customer group, but they were looking to expand their reach and white label their product for larger companies.
PROCESS & ROLE
timeline
10mo
Art Director, UX/UI Designer
RESEARCH & IDEATION
Because of the large amount of onboarding and knowledge sharing about the company, a lot of the upfront meetings were about trying to understand their product and how we could help automate their daily and weekly reports.
SYNTHESIS
Since development and integration were such a large part of the project, we were limited to the capabilities of the developer and what we could do with third-party vendors as a way to track subscriptions and logins.
web app
Above: four page examples from the proposed web app experience. The final screen is an example of their rebranded white labeled product.
personality
During initial meetings, we conducted personality interviews along with short exercises to get to know Schork and the new direction for the brand. The core traits and personality sliders below were the outcome. This helped kickoff the rebranding and lived in the style guide as a way to anchor these traits across branded material.
